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I'm amazed that adventures don't sell well, though! I would have sworn it was the other way round.
Unfortunately not. Part of the problem is that generally only GMs buy scenario books, whereas rulebooks and supplements are often bought by more than one person in a particular gaming group (this is especially true of 'Players Guide' type rulebooks). It may also be that a lot of GMs don't buy all the scenarios, because some of them don't fit their campaign, while source material is more easily adaptable, and therefore bought by almost everyone.