The Ferengi would be so proud:
Richard Branson wants to start up Space Tourism, and has signed up the guys who entered the X-Prise with SpaceShipOne.
First vessel the VSS Enterprise.
So the Enterprise as a space-going vessel, in that great and noble tradtion of the Federation may well start out as a vehicle designed to cash in on a new tourism fad. Theres one in the eye for all those Trekkies.
Historical Note I had heard somewhere that NASA had always planned to call the second Space Shuttle Enterprise, but the letter writing campaign organised by Trekkies in that late 1970's shifted this designation to the first shuttle to honour Star Trek. Unfortunately this first model was a test bed vessel and was never designed to fly into space, but only for atmospheric test flights. *
*Only heard this, correct me if I am wrong?