You're absolutely right Tobian; Trek movies do tend to look like extended TV episodes when compared to other FX movies. That's why the creators need to separate themselves from what has been done before and give the franchise the attention it so rightly deserves. Give it the new hot writer/director/producer, give it a line-up of big name actors and give it the FX budget a film like this demands. I'm not saying turn it into a Star Wars prequel debacle where style surely superseded substance, but do a Batman Begins number where the treatment is on target, fresh and empathic.