I will give this for Abrams. My interest in all things Trek has really died down over the past several years. But I really liked this trailer - especially seeing it on the big screen. I know Abrams has indicated he's inspired by Star Wars, but the line "your father was captain of a starship for twelve minutes he saved 800 lives, including yours" just screamed Star Trek to me. Not the techie side of it, nor the politics, nor the complicated timeline - it captured the human aspect of Star Trek.