If one of my characters attempt to use the Intimidate skill, I actually make them act it out, depending on what specialty they use. For example, my nephew was playing an Elven archer and had come across a cast iron frying pan during some close-quarters-battle and proceeded to use it as a weapon. In the course of the fight, he managed to bludgeon several orcs and Uruks to death. I actually had him stand in the middle of the kitchen brandishing one of my skillets!!
As for the test results, I use the table as a guide, but then also add some bonuses based on how well he "intimidated" me with my own skillet. At one point, I gave him a +5 Armed Combat bonus to the next orc he attacked with the frying pan after said orc had witnessed him braining an Uruk-Hai captain with it. He loved it. After the campaign was finished, he actually spent some of his money to have the frying pan bronzed!
You could add some bonuses for combat, like the one above, or award initiative over anyone who witnessed the intimidation, or, in extremely well played cases, even an extra action for the round.
For further details, check out the "Chronicle Plot" thread in the "Tomes of the Wise" and look for "Frying Pans and Psycho Elves" post.
dustin
Professional soldiers are predictable, unfortunately, the world is full of amateurs.
In life, there are defining moments; it is for you to decide whether the moment will define you, or if you will define the moment.